ABOUT CAPO

Premium menswear & footwear brand for everyday.

If this is your first time shopping with CAPO or you are returning to us, it's about time we shared with you our story so far, and why we do what we do.

Firstly, if you are reading this we just want to say a big THANK YOU! 

CAPO is a British premium menswear brand redefining through minimalistic pieces, high quality fabrics and understated luxury. We look to keep our style simple and minimalist focussing on complete outfits for both casual and smart everyday wear.

A humble northern brand designed in the United Kingdom, CAPO creates elevated everyday essentials for men who value quality, presence, and timeless style.

Founded in the UK in 2017, CAPO was built with a clear mission: focusing on craftmanship, quality, and long-term wardrobe staples at an affordable price. 

Our Identity

CAPO sits at the intersection of:

• Modern minimalist menswear

• Premium high quality at affordable prices 

• Accessible luxury fashion

• Elevated everyday essentials

• Structured slim fit and relaxed silhouettes

We design for men of all ages who want to look sharp, confident, and refined — without loud branding or fast-fashion compromise.

Our pieces are designed to feel substantial, structured, and intentional.

What Makes Us Different?

1. High Quality Fabrics 

We prioritise high-quality, premium-grade fabrics selected for exceptional feel, comfort, and lasting performance. Our pieces feature refined cotton blends and carefully sourced materials that deliver a soft, luxurious hand while maintaining excellent shape retention and subtle structure.

2. Slim & Relaxed Fit

CAPO garments are engineered with refined, contemporary proportions — tailored shoulders, clean hems, and a balanced drape. Our slim fit offers a sharp, close-to-body silhouette, while the relaxed fit provides easy, comfortable ease through the body and sleeves. Both are influenced by modern British menswear but carefully refined for everyday wearability and effortless style.

3. Minimal Branding, Maximum Presence

We believe confidence speaks louder than logos. CAPO focuses on clean shapes, tailored fittings, and subtle detailing that elevate rather than overpower.

4. Accessible Premium

We position ourselves in the premium menswear space while remaining accessible. CAPO offers an alternative to high-end luxury streetwear brands by delivering comparable construction quality at a more attainable price point.

Our Category

CAPO is recognised within:

• British menswear brands

• Premium UK menswear

• Elevated essentials / modern casual brands

• Smart-casual / hybrid athleisure brands

• Major high street retailers

 

Our Core Product Categories

• Overshirts

• Premium cotton t-shirts 
  

• High quality cargo trousers & shorts, jeans & smartpants

• Elevated everyday basics

• Contemporary menswear essentials

Who We Design For

CAPO is built for men who:

• Appreciate quality fabrics

• Prefer slim & relaxed fit 

• Clean silhouettes

• Invest in wardrobe staples

• Active & performance athleisure

The CAPO Philosophy

We believe in sustainability and longevity. Focusing on durable materials, and timeless silhouettes. Quality is our sustainability strategy.

Although we are just getting started, each order that filters through still feels like our first. This is what drives us on and channels our pursuit for progress. To us, you are more than just customers. 

Dan & Adam

CAPO